Quinton Coples – “Every Flower Must Grow Through Dirt”
According to the NFL Players Association, the average career length of a player in the National Football League is 3.3 years, that said, 2012 1st round draft pick out of the University of North Carolina, Quinton Coples (@que_ceasar) wasted little time planning for his future upon an eye-catching and solid rookie year that followed with an untimely first pro injury. Though the aforementioned injury lasted only 3 games into his 2nd professional year, it reinforced the uncertainty of longevity in Quinton’s career on the field.
Driven by a desire to use his highly visible platform as a catalyst for igniting other career interest, Quinton sought out Fortell Communications to construct a seamless transition from professional athlete to accessories line businessman. Inspired by Quinton’s authentic humble life story, we knew that creating a commercially viable accessories collection that mirrored its narrative yet spoke to his motivating perseverance would be a certain success. Partnering Quinton with accessories destination brand, Urban Professor would assure that quality product, compelling design and varied distribution would be attained while all communication and strategy be driven by us.
From merchandising and design to sales strategy, marketing and fulfillment, Fortell Communications crafted a complete go-to-market story and strategy for the 18-piece signature collection that sold successfully online, in Quinton’s native North Carolina retailers and of course with Quinton being a starting member of the NFL’s New York Jets franchise, there was no shortage of support within the NYC distribution for Quinton’s collection.
With both editorial and television media press to accompany a surgical influencer driven awareness campaign his new collection with Urban Professor was an instant hit, Quinton was successfully positioned as both a personality and businessman beyond the turf.