Fresh Has A New Face
Is it a name or a declaration, maybe its both and also quite possibly a mission. With a range of options available to take the cold pressed juice brand Drink Fresh Juice, we knew quite quickly that what the overcrowded health juice market needed was not another broad stroke “good for you” brand message.
What Drink Fresh Juice, the organic wellness brand helmed by nationally syndicated radio personality, juice bar owner, and wellness influencer, Angela Yee required was relatable, precision driven messaging that connected people and invited both the health enthusiast and wellness curious consumer to an authentic and educational journey that had less deterrents and more transparency
By establishing the brand maxim “Health Is Not the Enemy of Taste,” the Fortell Communications team delved into a category that hyper-targeted wellness groups and alienated many others. By identifying untapped areas of opportunity in the rapid growth sector, we created a shelf distinguishing packaging presence, scripted an authentic brand narrative that inspired, informed and invited and also conceived a brand ID that would span from product packaging to digital presence and community outreach to distribution.
Trusted with delivering a 360, all encompassing brand go-to-market strategy, we positioned Drink Fresh Juice for an optimal launch that seized immediate sector market share, consumer mind space and distributor preference.
Drink Fresh Juice is both style and substance, attractive to consumers of all ages and background while equally healthy for varied degrees of the wellness conscious. There was no need to embellish what is inherently real, the Drink Fresh Juice product taste great, is organic, vegan and non-GMO amongst many other appealing health traits, our mission was to make what was real, both relevant and relatable in a manner that would shift prior allegiances and excite unattended interest in a tactical and surgical way, mission accomplished.
Drink Fresh Juice
Content and Storytelling
View this post on Instagram
Thank you to everyone who has been supporting @drinkfreshjuice, 100% vegan, non-GMO, certified organic with no added sugars or ingredients. It has been amazing to see your posts and get your feedback after you try it. Check us out at drinkfreshjuice.com to order and ask for it at special locations in NYC and NJ (@skalbk @jerkshackgrill1 @suedenyc @caribbeansocialnyc @imani_bk @woodlandbkny @negrilbk @dine_amarachi @333.lounge @chickysgeneral @dickandjanes @theroostnyc @brooklynchophouse and more!) And we extended the 15% off code until the end of April!
View this post on Instagram
Our starting line up of juice blends are the perfect pick me up for your office! Order some for you and your colleagues or talk to your food and service department and have to make an order!! Stay fresh and productive all day!! #carpediem #seizetheday #officesnacks #drinkfreshjuice #angelayee #thebreakfastclub #coldpressedjuice