Art has the ability to reflect the realities of an era in time, artist have the responsibility to boldly express these realities in a manner that provoke thought and done skillfully create change. For contemporary artist Daniel Hibbert @dhibbert change begins with conversation and curating the tone and language of the conversation was what was asked of Fortell Communications in curating the 2017 highly regarded art exhibition, Good Mourning America.
From brand identity and creative direction to venue procurement, merchandising, marketing, digital imprint and grass roots awareness, Good Mourning America became a canvas for Fortell Communications to boldly express the latest in the brilliant works of D. Hibbert.
With a vision of being bold and distinct yet nonintrusive and fluid, the logo creation and brand identity process was inspired by the all-black palette with accompanying vibrant color side profile pieces of the Good Mourning America collection themselves. The square shaped eye grabbing logo conceived is both familiar and mysterious and was repurposed to create a brilliant border that encases the rich American history and classic imagery that speaks to the black experience in America.
For the exhibition itself, Fortell Communications transformed an historic 5,000 Sq. foot space adjacent to the Brooklyn Navy Yard to become a story laden immersive gallery befitting both to the traditional art community and reflective of the distinct style and unapologetic nature of D. Hibbert and his unmistakeable style of contemporary art. The curation of the Good Mourning America space took attendees on a path thru highly conversation evoking displays that struck emotional chords and affirmed historic pride within moments of viewing each piece.
The social and digital experience via www.goodmourningamerica.com set the tone for the art exhibition and introduced a compelling social exchange that catapulted interest in the 3-week long exhibition and the ongoing conversation that continued after its run.